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Clipping Path Technique for Media Marketing

Some of the image imperfections can be denied and unnoticed but if the image is for the marketing then you shouldn’t ignore any of the image imperfections. It will cost you lose sales as the images are for the increment of the sales and if the image is not perfect it will never trigger sales. Image editing has a limit and standard in the market which needs to be followed and kept constant of not then the image will not show up as you need to be. Most of the time images are handled by the professionals and professionals are available all online if you don’t have any in-house designer.




Media marketing is one of the best ways for the sales and E-commerce Products are all sold online so the images are the main character here. If you don’t have a high-quality image none will show up and so the Photoshop is selected for all the image editing crimes. It will turn any bad image into a great which is bound to trigger sales if used correctly. The most amazing technique from it is the Clipping path that does all the image works smoothly. The main part of the clipping is to cut the background though but it can be used for more other edits as well.

Why Clipping is needed?


Among all the editing it is the only technique that selects and detaches others from a particular object and does the most amazing work. It is the manual work and so consumes a lot of time, it is used to cut out the odds from the image and keep the subject as the focus. Firstly the layers are unlocked then the pen tool is elected to outline around the edges of the product which then selects the subject and detaches the background. The background is knocked out from the image to create a new background and make it look more standard. A background can be removed when the unwanted objects are found in the image and the background is dull. The new background is added to the new layer. The white color background is used mostly to make the product stand out and to be the focus of the image. This whole technique is known as background removal.


Other than background removal, clipping is also needed for the color correction where the product parts are selected individually to alter with the new or old colors to make new images that need for the marketing. The colors are kept as the real color of the image. This can be a great trick if the products are in bulk with the same design but different colors and here it can be altered and changed with the new colors by the editing techniques. Multi clipping can be also done in one image in order to alter many parts of the image. But make sure the image layers are organized accordingly not randomly or else the image will ruin itself and look very odd. This should be marked whenever you are adding layers.

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